The Black Heritage Xperience's vision is to make Saint Augustine a black history tourist destination, by bringing together businesses, historic sites, educational institutions, and black cultural organizations that promote the black history of our city. We plan to create an awareness of truth for black history throughout the United States that will preserve the untold struggles and accomplishments of African Americans, as well as create business opportunities.


Andrew Young

Andrew Young is an American politician, pastor and human rights activist. He has served as the mayor of Atlanta, a United States Congressman, and as Ambassador to the United Nations. During the civil rights movement, Ambassador Young served as a top aide to Dr. Martin Luther King and acted as Vice President to the Southern Christian Leadership Conference. Ambassador Young was active in the St. Augustine civil rights demonstrations and was beaten and imprisoned for his participation.

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Dr. Robert Hayling

Dr. Robert Hayling is a human rights activist and dentist. He was one of the primary leaders of the Civil Rights Movement in St. Augustine. He acted as advisor to the NAACP Youth Council in St. Augustine and taught local youth the methods of non-violent activism. Hayling worked with the Southern Christian Leadership Conference to organize demonstrations in St. Augustine and protested in the streets of St. Augustine alongside notable activists like Dr. Martin Luther King Jr., Ambassador Andrew Young, and Reverend Ralph Abernathy.

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Flagler College

Flagler College is a private liberal arts college that was founded in 1968. The institution is located in the heart of historic St. Augustine, Florida. The school is dedicated to providing a quality education that engages and challenges students. The college has been ranked as one of the top southeastern colleges by both the Princeton Review and US News & World Report. At Flagler College, Students in Free Enterprise (SIFE) is supported by the college president and the faculty and is an important part of the campus culture. Over the past 12 years, Flagler SIFE has been one of the top 8 teams and won the SIFE National Championship in 2004 and 2009. The team went on to represent the United States at the SIFE World Cup in Barcelona and Berlin. Flagler SIFE, along with the Flagler College Sociology Department, is a supporter of and contributor to the Black Heritage Xperience.

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